Rosa Parks Bikini Sparks Outrage: Historical Figures in Swimwear Misstep

Rosa Parks Bikini Sparks Outrage: Historical Figures in Swimwear Misstep

2 minute read
Published: 6/27/2024

Divinoseas has taken a dive into controversy with its new Rosa Parks-inspired bikini, sparking outrage and sold-out tops, leaving critics wondering if this splash is truly disrespectful.

The Miami-based clothing label Divinoseas found itself in hot water this week after debuting a bikini named after the iconic civil rights activist Rosa Parks. While some see it as a tacky cash grab exploiting Parks’ legacy, others recognized the irony as the $90 bikini top quickly sold out, leaving only the discounted bottoms behind. A flood of social media outrage called the piece everything from 'disrespectful' to 'actual insanity,' leading many to suggest that the company at least donate some of the proceeds to a relevant charity. Amid the furor, Divinoseas' mission of aiding low-resource women in Guatemala seemed like a missed footnote to many critics.

The 'Rosa' bikini, which comes in shades of 'Sea Salt' and 'Light Pink,' is part of Divinoseas' lineup that touts 'divinity in the details' and a mix of 'seductive yet stately gravitas.' Despite these lofty claims, the bikini has generated significant backlash, with critics accusing the brand of cheapening Rosa Parks' legacy for profit.

Adding fuel to the fire, while the bikini top priced at $90 is sold out in all sizes, the bottoms are only available in size large and have been marked down to $36. The irony of the bikini's commercial success amid the controversy has left many both baffled and disconcerted.

Divinoseas, known for releasing swimwear styles named after notable women such as Eleanor Roosevelt, Rosalind Franklin, and Mae Mallory, prided itself on promoting historically significant figures through its designs. However, the company's rationale seems to have missed the mark with the release of the 'Rosa' bikini.

One user on Twitter bluntly stated, 'A Rosa Parks bikini? That's actual insanity. Respect her legacy.' Another comment described the product as 'disrespectful,' reflecting the sentiments of many who believe the decision goes far beyond the bounds of taste. Looks like Divinoseas might need a lesson in history as much as they need one in marketing.

In response to the backlash, some social media users humorously suggested that Divinoseas could donate a portion of the profits to a civil rights charity associated with Rosa Parks. This suggestion, they argue, might serve as a way for the company to redeem itself and turn the controversy into a heartfelt gesture.

Lost amid the scandal is Divinoseas' mission to create employment opportunities for women with low resources in Guatemala. This commendable goal highlights a more altruistic side of the company, which unfortunately, has been overshadowed by the bikini debacle. But perhaps the bikinis could have used a stitch of better judgment?

Divinoseas has yet to issue a formal statement regarding the criticism, nor have they commented on the suggestion of donating to a civil rights charity. As the social media firestorm rages on, it remains to be seen how the company will navigate the choppy waters of public opinion.