Canadian Coffee Shops Brew Politics: 'Americano' Now 'Canadiano'

Canadian Coffee Shops Brew Politics: 'Americano' Now 'Canadiano'

4 minute read
Published: 3/1/2025

In a bold move reminiscent of 'freedom fries,' Canadian coffee shops are rebranding the Americano as 'Canadiano,' taking a stand against U.S. tariffs and political rhetoric—because nothing says rebellion like a strong cup of coffee.

This coffee crusade, sparked by a viral Instagram post from Kicking Horse Coffee, signals more than just a linguistic tweak; it’s a spirited act of defiance against proposed 25% import tariffs on Canadian goods. While the renaming has become a symbol of national pride, shop owners like William Oliveira are walking a fine line, aiming to support their homeland without being overly political—because nothing fuels national unity quite like a hot, steaming cup of Canadiano, especially when served with a side of hockey boos during the U.S. anthem.

Kicking Horse Coffee, the catalyst for this caffeinated campaign, has been rolling out 'Canadiano' on their menu for the past 16 years since their inception in 2008. Before this movement took shape, it appears that the Canadian coffee scene had already been feeling the heat of political pressures, albeit quietly brewing in their own bean-filled way. After all, it's hard to be too politically charged when you're merely serving coffee and attempting to keep the peace with your neighbors to the south.

The renaming of this beloved beverage is more than just a quirky gimmick; it’s an interesting reflection of the current socio-political landscape. By adopting the name 'Canadiano,' coffee shop owners across the country are signaling a rejection of what they deem as political bullying, as Oliveira pointed out. If the Americano is the hotshot of the coffee world, the Canadiano is the underdog that’s just come off the bench, ready to take on the big players without losing its essential charm—or caffeine content.

Several coffee shops have begun using the 'Canadiano' name in response to US tariffs and political comments from President Trump. This renaming, viewed as a 'quiet rebellion' against proposed 25% import tariffs on Canadian goods, reflects the desire of coffee shop owners to support Canadian pride. Coffee drinkers may soon find out as they stroll into their favorite cafes, ready to order a drink that sounds equally robust and prideful as it lifts their spirits.

However, the safe passage through the sea of international relations isn't as easy as adding a prefix to a drink name. While many shop owners are keen to support Canadian pride, they’ve acknowledged the need to tread lightly, lest they brew themselves a bitter cup of controversy. After all, no one wants their latte art to evoke discussions about tariffs or international relations – unless, of course, it's part of a special segment during a Sunday brunch special.

Interestingly, this isn't the first time beverages have been co-opted for political commentary. Reminiscent of the 'freedom fries' movement back in 2003, which was an attempt to twist the French fry's identity into a show of solidarity against France, the Canadiano is now making its own statement. Unlike 'freedom fries,' which, let’s face it, did little to actually change any political outcome, the Canadiano might have a shot at creating a sense of unity for coffee lovers and nation builders alike.

And it seems the coffee shops aren’t alone in their creative expressions of political sentiment. Canadian hockey fans have made sure the tourists and the tourists’ anthems know they’re not silent in this political climate. Booing during the U.S. national anthem has become somewhat of a ritual, and it seems that whether they’re in the stands or seated comfortably with a Canadiano, Canadians are finding their voices in the most unexpected of places, leading to an ever-growing atmosphere of camaraderie fueled, perhaps ironically, by coffee.

As the Cana-different name takes off, coffee aficionados are now tasked with discerning whether they prefer their drinks with a dash of patriotism or if they just want to procrastinate their political frustrations for a few blissful moments. In a world that often feels overly charged with tension, perhaps a cup of Canadiano is the warm embrace we’ve all been looking for—a soft way to say, 'We are here, and we will caffeinate through it all.'

Whether or not this trend will last in the long run remains to be seen, but for the moment, Canadians can relish in the joy of coffee that's not only energizing but also emblematic of their national spirit. So the next time you find yourself at a Canadian coffee shop, you may want to consider ordering a Canadiano. Who knows? With every sip, you may just be quietly rebelling against tariffs, one espresso shot at a time.