Spotify Raises Premium Prices: Now You Can Pay More to Skip Ads
In a move as welcome as a broken record, Spotify recently announced a price hike for its premium subscriptions in the US. For those of you who cherish uninterrupted musical bliss, brace yourselves: your wallets are about to get a little lighter.
Starting with the most basic tier, the Premium Individual plan has jumped from $10.99 to $11.99 per month. If that feels like a hit to your pocket, hold onto your earbuds—the Premium Duo plan now costs a cool $16.99 per month, up from $14.99. And for families trying to avoid a fight over whose playlist gets the aux cord, the Premium Family plan has soared to $19.99 from $16.99.
In a rare moment of mercy, Spotify's Premium Student plan remains unchanged at $5.99 per month. So, students, rejoice! You still have one constant in your chaotic, ramen-fueled existence.
But why, you may ask, has Spotify decided to lighten your pockets yet again? The company claims this move is part of their grand plan to "continue investing in and innovating product features." Because who doesn't want to pay a bit more to see what the company will dream up next?
For the record, this is the second time in about two years that Spotify has adjusted its prices. Last year’s price adjustments saw the Individual plan jump from $9.99 to $10.99, the Duo plan from $12.99 to $14.99, the Family plan from $15.99 to $16.99, and the Student plan from $4.99 to $5.99. Clearly, if you’re a fan of trends, you can expect these hikes to keep streaming into the future.
Despite all this, Spotify’s finances seem to have hit the high notes quite comfortably. The company's US revenue grew nearly 11% to 5.23 billion euros ($5.69 billion) in 2023, tapping into a robust demand for uninterrupted listening experiences. Even more upbeat is the news that Spotify's quarterly gross profit topped 1 billion euros ($1.09 billion) for the first time in April 2024.
This pairs nicely with the fact that Spotify reported a record profit of $183 million for the first quarter of 2024, not to mention that premium subscribers rose by 14% to 239 million. Additionally, the number of total monthly subscribers swelled to 615 million. For a company in the era of streaming wars, these numbers sing pretty well.
Yet, the road to these achievements hasn't been composed solely of major chords. Spotify went on a budget-cutting spree, reducing marketing spend and laying off employees to improve profit margins. These layoffs follow a significant period of over-hiring during the pandemic. Consequently, Spotify underwent three rounds of job cuts, reducing their workforce to 9,200 employees by the end of this process.
Returning to the pressing issue of raised prices, it appears that Spotify users are largely undeterred by these adjustments. With an ever-increasing subscriber base and record-level profits, it seems clear that Spotify's tune is still winning over hearts and wallets alike. Whether it's the allure of ad-free sunbathing or the need for exclusive playlists, subscribers appear ready to pay the small premium for their aural indulgence.
As the old saying goes, "The show must go on," and so must the music—now slightly more costly but, as Spotify would have you believe, richer in features and innovation."