Eiffel Tower Rebranded as World’s Tallest Olympic Hula Hoop Stand

Eiffel Tower Rebranded as World’s Tallest Olympic Hula Hoop Stand

3 minute read
Published: 6/7/2024

In a move that can only be described as the ultimate blend of French pride and Olympic spirit, the iconic Eiffel Tower has been rebranded as the world’s tallest hula hoop stand. Well, not quite, but close enough. The Paris Olympics organizers have unveiled a display of the five Olympic rings, mounted majestically on the Eiffel Tower. This grand gesture marks exactly 50 days until the 2024 Summer Games kick off with all the pomp and circumstance that the French can pretty much outdo everyone at.

These aren't just any Olympic rings, either. No, they are a 30-ton structure made of recycled French steel, raising France's recycling game to an entirely new level. Two enormous cranes played their part in hoisting these rings, settling them gracefully between the first and second floors of the 135-year-old iron lady, who now seems ready to go for the gold in some sort of bizarre Olympic ring-toss event.

Placed snugly on the south side, these rings offer a stunning spectacle overlooking the Seine River. The Eiffel Tower, which has seen its fair share of illuminations and decorations over its illustrious lifetime, will now be bathed in the glow of 100,000 LED bulbs every night through the Paralympic Games, because nothing says "we're ready for the Olympics" quite like a giant nightlight.

The opening ceremony might be the highlight of the games – featuring thousands of athletes parading not on foot, like commoners, but on boats along a 3.7-mile route through the heart of Paris on July 26. If you ever wondered how to combine Parisian flair with athletic grandeur, this might be it.

And the events are not limited to mere parades; men's and women's volleyball players will dig, set, and spike at the foot of the Eiffel Tower, bringing a whole new meaning to "playing under the stars." Dubbed the Eiffel Tower Stadium, this temporary venue on the Champ de Mars will accommodate nearly 13,000 fans who get the best of both sports and sightseeing.

If that’s not enough, the medals themselves have a Parisian twist. Olympic and Paralympic champions will bring home a piece of the Eiffel Tower, quite literally, as the medals are embedded with pieces from a hexagonal chunk of iron taken from the Eiffel Tower itself. This ingenious recycling effort might be the ultimate souvenir from the Paris Games.

Not to be overshadowed, the Paralympics will start on August 28, running 17 days after the Olympics' closing ceremony. They will bring together 4,400 athletes from 180 countries across 549 events in 22 sports, with many events taking place near landmarks such as the Eiffel Tower, Versailles, and the Grand Palais.

The Eiffel Tower is no stranger to transformations, but this Olympic makeover propels it into a new stratosphere of versatility. It's a tall order for any landmark to stand out during the Olympics, yet the Eiffel Tower, now deemed the tallest hula hoop stand, does so with effortless élan. We can only wait to see if other global landmarks will follow suit or if this whimsical Parisian concoction will remain singular in its flair.

In the meantime, Paris gears up for its moment in the sun—or, more realistically, under a dazzling array of LED lights. As athletes prepare to strut their stuff and medals are readied to merge sport with a pinch of Parisian history, one thing is certain: the Eiffel Tower is ready for its close-up. Let's just hope that, amidst all this Olympic enthusiasm, someone remembers to keep the elevators running.