Hooters Shuts Down 'Lazy' Branches; Economic Wings Clipped

Hooters Shuts Down 'Lazy' Branches; Economic Wings Clipped

3 minute read
Published: 6/24/2024

Hooters is shutting its doors on several underperforming locations, citing sky-high food and labor costs— proving even chains with wings and beer aren't immune to economic indigestion.

Amidst a tightening economic belt, Hooters is feeling the pinch as it prepares to shutter multiple underperforming restaurants across various states, including Florida and Texas. While the exact number of closures remains under wraps, the impact of soaring food and labor costs has left even this iconic chain struggling. The move reflects a broader trend in the casual dining industry, with other chains like Applebee's and TGI Fridays also downsizing as consumer spending on dining out plummets.

Hooters has experienced a nearly 12% decline in its global locations since 2018, now operating around 300 establishments worldwide. The shutdowns include numerous sites in states such as Florida, Kentucky, Rhode Island, Texas, and Virginia. Rising expenses in both food and labor have pushed the chain to make tough decisions about its underperforming branches. It's a case of 'winging it' that didn't quite take off!

Despite the closures, Hooters is not completely throwing in the towel. The company continues to expand, opening new restaurants both within the United States and internationally. This juxtaposition of closing some doors while opening others suggests the company is strategically shifting its focus to more viable markets and fresh opportunities. It seems like Hooters is keeping its signature charm alive, just in different places.

Hooters is also diversifying its offerings by introducing a new lineup of frozen foods available at grocery stores. This move aims to capture a different segment of the market, potentially appealing to customers who might be tightening their belts but still want a taste of the restaurant's signature items.

It's not just Hooters feeling the heat; casual dining chains across the board are being singed by economic pressures. Applebee’s, TGI Fridays, Boston Market, California Pizza Kitchen, and Red Lobster have all closed multiple locations recently. The closures are a stark reminder of how many businesses are grappling with changing consumer habits and rising operational costs. Turns out, it's tough to keep the grill hot when the bills are even hotter!

Economic challenges have been compounded by a decline in restaurant spending across the U.S. over the last six months. According to recent figures, the category of 'food away from home' has seen a surge in prices—over 25% since the Covid-19 pandemic began, with an additional 4% uptick reported in May alone. This inflation has hampered diners' ability to justify frequenting casual dining establishments, leaving many to wonder if they should just invest in a good cookbook instead.

Recent surveys, such as one conducted by KPMG, reveal that 41% of consumers plan to reduce their restaurant spending this year. The shift in consumer behavior underscores the larger economic strain being felt by both businesses and patrons alike. Many are opting to eat at home more frequently, leading to an industry-wide scramble to adjust and survive. Perhaps it's time for restaurants to start offering loyalty points for home-cooked meals!

Nevertheless, Hooters’ closure of multiple branches doesn’t spell doom for the entire brand. The move appears to be a calculated play to trim the fat and optimize resources. By focusing on profitable areas and expanding new ventures, Hooters may just be finding a way to stay afloat amidst the current choppy economic seas.