TJ Maxx to Combat Shoplifting with Body Cams; Employees Now Moonlighting as Crime Fighters

TJ Maxx to Combat Shoplifting with Body Cams; Employees Now Moonlighting as Crime Fighters

3 minute read
Published: 6/7/2024

It seems that the store where you can find a designer blouse just steps away from dog toys and holiday-themed oven mitts is upping its security game. TJ Maxx and its sibling store Marshalls are arming their employees with body cameras to deter shoplifting, transforming retail workers into part-time crime fighters.

The parent firm, TJX, which owns TJ Maxx, Marshalls, and HomeGoods, made the grand announcement during an earnings call. Clearly, customer service skills alone aren't enough these days; now, employees need to channel their inner Sherlock Holmes.

These body cameras aren't going to be gracing the chests of cashiers and floor staff. Instead, they'll be worn by unarmed security personnel, or as TJX charmingly calls them, loss prevention associates. So, no, your favorite TJ Maxx worker won't suddenly turn into Robocop, but they'll be closer to a mall cop – minus the Segway.

The goal here is to promote a safer shopping environment, both for customers who just want their discounted Gucci and for associates who presumably didn't sign up to play hide-and-seek with kleptomaniacs. According to TJX, the footage from these body cameras will only be shared with law enforcement when requested or via subpoena. So unless you're starring in an unreleased "Ocean's Fourteen: The Bargain Bin Heist," you should be fine.

Many believe that people are less likely to commit theft when under the watchful eye of a camera. It’s like the security version of Pavlov’s dog – when you see a blinking red light, you drop that vase you were about to stuff into your bag. However, criminologists argue that body cameras may not actually curb shoplifting and suggest that better training and staffing would be more effective in nabbing the light-fingered.

This move comes as retailers across the nation face escalating losses, with $112 billion reportedly slipping through the cracks in 2022 due to 'shrink,' the polite corporate term for "people nicking stuff." It's no wonder that about 35% of U.S. retailers are pondering body cameras for their staff, according to a survey by the National Retail Federation.

TJX is not alone in its quest for retail justice. Retailers are experimenting with an array of high-tech security measures including AI-driven surveillance and the elimination of self-checkout lanes, presumably because someone once mistook "self-checkout" for "stuff your pockets" lanes.

If you thought this was just an American phenomenon, you’d be mistaken. UK-based retailers like Tesco, Lidl, and Greggs have already tried body cameras on for size, proving that the desire to curb shoplifting is as universal as those three-for-one sock specials at TJ Maxx. Retail workers in these companies have become erudite multitaskers, juggling customer complaints, inventory, and now wearable tech that captures all the action in 1080p.

Nevertheless, some employees feel that these body cameras are more for show than genuine protection. Indeed, many in the Retail, Wholesale, and Department Store Union are cautious about the measure, advocating for comprehensive safety enhancements and highlighting concerns that cameras alone may not address deeper issues.

One potential benefit of this initiative is the ability to clarify disputes such as customer complaints over racial profiling or wrongful charges, according to criminologists. The body cam footage might just ensure that your average trip to TJ Maxx doesn't end with an unexpected twist.

Cue the skeptics—and, of course, the shoulder angels and devils debating: "Will it make a difference?" or "Is this just a multi-million-dollar Band-Aid on a systemic issue?" Only time, and perhaps some pixel-perfect surveillance footage, will tell.

So, next time you’re in TJ Maxx, remember – those mirrors aren’t the only things reflecting your good taste. The store's new crime deterrent system ensures someone’s always watching, ready to catch any five-finger discounts in action. Just your typical trip to TJ Maxx, but with a side of high-octane retail security flair.