Meghan Markle has officially rebranded her lifestyle brand from 'American Riviera Orchard' to 'As Ever,' just in time for the Netflix debut of her show 'With Love, Meghan' on March 4, because who doesn't love double promotions?

This strategic rebranding aims to broaden Markle’s product offerings beyond just her neighborhood, now featuring an array of fruit preserves, body soaps, and even gardening gear—because if there’s one thing celebrities know, it’s that nothing says 'royal' like organic compost. With Netflix as a partner, Markle appears poised to multitask her way into both the lifestyle market and streaming stardom, all while keeping Prince Harry silently supportive from the sidelines.

The former name, 'American Riviera Orchard', was quite the mouthful and may have caused some confusion among potential customers, who perhaps believed they were merely buying overpriced fruit instead of, say, artisanal jellies. Meghan herself acknowledged that the old name confined her creativity, leading her to rebrand. Now, in an apparent quest to avoid being pigeonholed not only in product type but also geographical scope, she has embraced 'As Ever'—a name that suggests timelessness, much like the appeal of boutique kitchenware and organic soaps.

Meghan shared this momentous news with the world via a video announcement on Instagram. In a twist that will likely make the tabloids smile, her husband, Prince Harry, made a charming off-camera appearance that surely resonated with those yearning for royal commentary from beyond the curtain. If there’s one thing we’ve learned, it’s that Harry knows how to master the art of being present without overshadowing the star of the show—especially when that star is his wife, determined to redefine herself following her blog's demise in 2017.

Speaking of 'The Tig', Markle's former lifestyle blog that charmed the internet before it went dark, 'As Ever' seems to be an homage to that bygone era, implying that Meghan is not just hanging up the old apron but dusting off her recipe cards and calling it a second act. For those who have nostalgically clutched their vintage 'Tig' merchandise, the launch of this brand may feel like a reunion of sorts, albeit one with slightly more jam and a lot more branding.

The new website and logo for 'As Ever' have already made their debut, featuring a heartwarming image of Markle with their daughter, Princess Lilibet, a visual that perfectly captures the essence of family-centered living in a Kardashian-saturated landscape. One could argue that slapping a cute family photo on the brand is as effective as an elaborate marketing campaign—and who could resist preserving their own memories while spreading some of that homegrown charm?

Given the planned launch of her Netflix show was delayed from January 15 due to unforeseen wildfires in Los Angeles, Markle is timing 'As Ever' with 'With Love, Meghan' on March 4. By doing so, she’s straddling two worlds at once, ensuring that she's not just in our lives as a star but also as a voice telling us we can have the perfect garden while we binge-watch her latest adventures—or at least the modern twist on them.

The inclusion of specific products in 'As Ever's' offerings—ranging from fruit preserves to body soaps—positions Markle into a niche market that appreciates the artisanal approach, even if the artisans are contracted through generic suppliers. There’s something whimsically regal about the idea of selling gardening gear to an audience that is more accustomed to purchasing sparkly shoes and designer bags. Perhaps it’s an effort to remind her fans that celebrities are also capable of getting their hands a little dirtier when the cameras aren’t rolling.

And as she treads this exciting new path, one can't help but wonder if the brand is also a subtle nod to her connection to the royal family. After all, if the British royals have taught us anything, it’s that establishing a unique brand is crucial—right alongside having impeccable table manners. Whether or not 'As Ever' becomes a household name remains to be seen, but as Meghan embarks on this next chapter, the only certainty is that she seems quite determined to leave a lasting impression as she flits between home-cooked recipes and the glittering land of Hollywood.